B2B eCommerce ROAS Improvements ~ Case study
L/C Magnetics is a manufacturer of technological components, including transformers and inductors. They have been in business since 1991 and specialize in custom-designed products.
What we did
(to get him the ROAS he always wanted in just 3 months)
Landing Page Design with DKIs
Next we developed conversion-optimized landing pages for all the top products. Each landing page contained dynamic keyword inserts (DKIs) with specific product keywords to maximize quality scores & conversion rates.
Website SEO optimizations
We conducted keyword research, improved the site speed, and updated the metadata site-wide. This way no matter which product customers were looking for, they could easily navigate the website to find it & convert.
Google & Microsoft Search Ads
We rebuilt the search campaigns that were already live on Google Ads & added several new campaigns on both Google & Microsoft Ads to be maximize his exposure for his most searched product offerings
True results with business impact
To track the quality of leads & know when quote requests turned into actual sales, we set up a lead tracking system with the owner.
We also implemented conversion pixels on all webpages, added custom Google Click IDs (GCLID) on all the forms, & added call tracking to be able to track where our best quote requests were coming from..
In a matter of 3 months since starting, we achieved the target ROAS the owner wanted based on real sales (not just clicks or leads).
Some of our W’s
(a.k.a. WINS)
-30%
low-quality traffic that was wasting ad budget
-55%
reduction in cost per lead across all channels
“The team is highly responsive and focused on results. They have vastly improved our online campaigns and we finally have measurable and profitable outcomes. I highly recommend them.”
- Zak, Business Owner
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