Online Nursing Courses Revenue Growth ~ Case study
CareerSmart provides high-quality continuing education units to nurses, case managers and social workers. CareerSmart’s industry is highly competitive.
Why they reached out
For years, CareerSmart had been using paid ads to generate website traffic and conversions, but they wanted to increase the profitability of their account.
They reached out to determine what part of their marketing was not flowing like it should.
What we did
(to increase revenue 61% in just 5 months)
Prospecting with Facebook Ads
Once we increased the profitability of Google Ads, we scaled their budget to target customers through Facebook. We developed lookalike audiences & targeted them with Newsfeed Ads & Carousel ads.
Google Search Ads Optimizations
To scale revenue while reducing cost-per-sale, we implemented many optimizations including full account restructure, ad copy changes, & extensive keyword optimizations to double down on what was working.
Landing Page Design & CRO Management
We developed an optimized landing page that educated people on the CareerSmart courses & made ongoing changes to the page to improve conversion rates over time.
Some of our W’s
(a.k.a. WINS)
+61%
revenue for courses sold online
-56%
reduction in cost per sale from paid ads
+217%
increase in conversion rate from prior efforts
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