Leadership Coach Marketing Strategy ~ Case Study
Larry Greene is a Transformational Executive Coach. His mission is to help business executives transform their thoughts and behaviors in order to drive rapid personal and professional growth.
Why he reached out
Prior to working with us, Larry filled his Executive Coaching groups through word of mouth and referrals from the Vistage International website.
Larry approached us because he wanted to redesign his brand identity, streamline his lead funnel, and attract top talent to his groups.
What we did
(to build a robust online presence he’s proud of)
Marketing strategy roadmap
After completing a comprehensive audit of Larry’s existing online brand, we helped Larry clearly define his differentiating values & mission. We then presented a complete marketing strategy focused on lead generation & nurturing high-quality leads for his Executive Coaching groups
Website build & SEO optimizations
Next, we built a mobile-responsive, SEO optimized website, containing lots of graphics & content highlighting his key differentiators. We also set up GA4 & conversion tracking so we could understand what’s working & make improvements to the customer journey over time.
Automated email outreach & paid ads
Next, we wrote automated email sequences using conversational language & simple templates to create a personal connection with leads. Once his website was live & his brand was consistent across all online channels, we launched our paid ads to drive traffic to the website & bring in leads.
Some of our W’s
50%
open rates on email marketing
(a.k.a. WINS)
+187%
new leads for his business
“Floww Agency had a tremendous eye for detail and strategy. Every element of web design and content provided a purpose and human quality. They had a clear understanding of my audience and my brand. They fully understand how to utilize multiple avenues of social media as highly effective marketing tools. I would highly recommend Floww Agency as a valuable asset to any business.”
- Larry, Business Owner
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