Speech Therapy Practice SEO Traffic Boost ~ Case study
Beech Street is a speech and language therapy practice based in Portland, OR. It sets itself apart by providing comprehensive insurance coverage support and consistent, personalized care for the whole family. Their team comprises seasoned therapists who have found a happy, sustainable home at Beech Street.
Why they reached out
Nikki, owner of Beech Street, was looking for ways to attract new clients to help expand their team’s hours.
The goal was to bring families that could take the earlier timeslots to maximize available capacity.
They were recommended to Floww Agency and wanted to set up paid ads to get the website traffic needed to accomplish this goal.
What we did
(to 5x traffic in just 6 months)
Messaging strategy & website build
Next, we interviewed Beech Street’s top customers to find commonalities in their purchasing journeys, which helped us better position the brand in the market. Working with Nikki, we rewrote the website copy to match the new messaging strategy and implemented our top SEO keywords to increase organic rankings. We also upgraded the branding & images to improve user experience and increase conversion rates.
Competitor research & marketing strategy
We began with a website analysis & competitor audit to uncover ways to get more traffic to the website without having to invest in paid ads. Our keyword research project identified a list of keywords already ranking organically, for which we wanted to improve page rank and find new opportunities to take advantage of paid ads. From there, we built a high-level marketing strategy to maximize lead floww with a mix of paid and organic tactics.
Landing page & on-page SEO optimizations
Once the website launched, we developed a landing page for the target customer who could fill those earlier timeslots. This page is optimized for Google Ads traffic so that we can control the experience & improve conversion rates. We also implemented a content schedule to continue improving on-page SEO and creating new specialized pages to expand our keyword footprint.
Achieving results without breaking the bank
When first approaching Floww Agency, Nikki expected to spend thousands of dollars on Google Ads to hit her marketing goals. However, this was not her reality since our marketing strategy always focuses on short-term and long-term strategies.
We saw form fills from high-quality leads within days of launching the new website. Six months after we started, she shared that “new clients are piling in,” and there is still no need to turn on the ads.
As a result, Beech Street has exceeded business goals without spending a single dollar on paid ads.
Some of our W’s
(a.k.a. WINS)
5x
impressions in the search results while improving the average position
+415%
increase in clicks from Google Search results
+30%
increase in quality leads from the website, without ad spend
“I cannot say enough about Layla, Floww Agency’s services, and their support. They came highly recommended to me by a friend and I could not have imagined what it has meant to have them behind the website development and SEO pieces of our business. They’re so kind, professional, talented, and patient, and have made a huge impact on the overall growth of our business.
I cannot recommend highly enough!”
- Nikki, Business Owner
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